December is finally here, and the excitement of the season is in the air!
It's a special time filled with warmth, joy, and new beginnings as we approach the year’s end.
Are you making any plans for year-end celebrations? Whether it’s a cozy family gathering, a big New Year’s party, or a quiet moment of reflection, this season offers endless opportunities to create lasting memories.
This time of year has always been my favorite.
It's a special time filled with warmth, joy, and new beginnings as we approach the year’s end.
Are you making any plans for year-end celebrations? Whether it’s a cozy family gathering, a big New Year’s party, or a quiet moment of reflection, this season offers endless opportunities to create lasting memories.
This time of year has always been my favorite.
I love the magic of Christmas; the twinkling lights, the cozy atmosphere, and the festive cheer, and it's the perfect way to cap off a year of hard work.
There's something fulfilling about taking a step back to relax, recharge, and celebrate.
December truly feels like a grand celebration, bringing people together and adding to the fun and joy of it all!
Speaking of the holiday season fast approaching, Heineken® has just launched a new initiative that I find incredibly fitting for this time of year.
As we get closer to the festivities, Heineken® is encouraging everyone to step away from their screens and embrace genuine, meaningful moments. In a world where we're often glued to our phones and social media, this message comes at just the right time.
With their message, "Celebrations Are Best When Your Phones Take a Rest", Heineken® is inviting us all to put our phones down and truly engage with the people around us, whether they’re friends, family, or even new acquaintances. It’s all about making memories and fully experiencing the present moment without the distractions that technology often brings.
In a way, it’s a reminder to prioritize real connections over virtual ones, to be present, and to celebrate the joy of being together.
So, as we prepare for the holidays, let’s take Heineken®’s advice to heart: let’s make this season all about creating memories that will last, enjoying every moment, and making sure our celebrations are filled with genuine connections.
After all, it’s the people around us who make this time of year truly magical.
After all, it’s the people around us who make this time of year truly magical.
I had the honor of joining their first kickoff event, and it turned out to be quite an eye-opening experience.
Upon arrival, we were instructed to lock away our phones, and I immediately thought, How on earth am I going to survive without it for the whole night?
I thought I’d probably end up retrieving my phone halfway through the evening. But as the night progressed, between chatting, eating, drinking, and playing games, I didn’t even notice the time passing.
I thought I’d probably end up retrieving my phone halfway through the evening. But as the night progressed, between chatting, eating, drinking, and playing games, I didn’t even notice the time passing.
Before I knew it, two hours had flown by, and my phone was still safely stored away in the locker.
Reflecting on the event afterward, I realized how refreshing it was to be fully present and not distracted by my phone. I was able to engage more with others, enjoy the experience to the fullest, and truly appreciate the moment.
Reflecting on the event afterward, I realized how refreshing it was to be fully present and not distracted by my phone. I was able to engage more with others, enjoy the experience to the fullest, and truly appreciate the moment.
It was a powerful lesson: sometimes, disconnecting from our phones is the best way to connect with life and those around us.
Joyce Lim, Marketing Manager, Premium at Heineken Malaysia Berhad: "Heineken® believes that life tastes better when experienced in the moment. In a world filled with constant notifications, it’s crucial to unplug and engage with those around us. Especially for Gen Z and Millennials, who increasingly
realise that life is best experienced in the moment. The campaign tagline, Celebrations Are Best When Your Phones Take a Rest, is not just asking people to look up from their phones; it is a reminder to be fully present and savour refreshing experiences with Heineken®."
Kicking off the festive season on 18th Nov 2024, Heineken® Malaysia brought its "Celebrate Boring" campaign to life through a series of engaging global brand films, followed by digital activations and on-the-ground experiences. This initiative is designed to inspire Malaysians to swap screen time for face-to-face connections.
Heineken® 404 Boring Meme" Challenge!
Starting from December 6th, the excitement moves online with the fun "Heineken® 404 Boring Meme" challenge. This challenge encourages people to take a break from endless scrolling and reconnect with the real world this holiday season.
To participate, simply repost the meme on your Instagram Stories, tag @HeinekenMY, and you could win exclusive passes to Heineken® Boring Social Parties happening this December.
Social Parties: Saturday Selects and Motherchuckers!
There will also be exclusive social parties, specially curated by Saturday Selects and Motherchuckers, offering the perfect way to celebrate Christmas and New Year's Eve. At these phone-free events, guests can safely tuck away their phones and immerse themselves in enjoyable experiences, good vibes, and thoughtfully planned activities, all while savoring a refreshing Heineken®. It's all about fostering genuine connections without the distractions of digital devices.
Receive a Refreshing Heineken® in Return!
From December 2024 to January 2025, Heineken® will bring this experience to pubs and bars across the country with "Phones Off, Night On" activations.
At these locations, guests can securely store their phones in Heineken® Phone Lockers and receive a refreshing Heineken® in return, turning screen time into meaningful face-to-face connections.
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Stand a Chance to Win a Phone Back Home!
As part of a nationwide contest, Heineken® fans have the chance to win the exclusive Heineken® Boring Phone, created in collaboration with Boston-based streetwear curator Bodega. This limited-edition minimalist phone is designed without social media or HD cameras, offering only calls and texts, a reminder that sometimes, less is more.
To enter, purchase a set or bucket of Heineken® or two cans of Heineken® 0.0 at participating
bars. Winners can then trade digital distractions for a one-of-a-kind device designed to promote true connections.
To join the online challenge, learn more about winning a Heineken® Boring Phone or find the
Phones Off, Night On activations at:
Website: https://www.heineken.com/my/en/campaigns/festive
Website: https://www.heineken.com/my/en/campaigns/festive
Heineken®’s Instagram: @Heinekenmy
Heineken®’s Facebook: HeinekenMYS
Lastly, a gentle reminder: Heineken® and all these happenings are strictly for non-Muslims aged 21 and above. We're all about being responsible; when you drive, never drink. Please #EnjoyResponsibly. :)
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