Experience the New GOLD Standard @ NESCAFÉ GOLD

Hi guys!
I'm wondering if there are any coffee lovers on here?! :)
For myself, my day usually starts with a cup of coffee as it gives me the boost that makes me feel energized and awake to start my day.
If you are a coffee drinker like me, you came to the right place.
Today, I would like to enjoy a special moment with the superior quality of  NESCAFÉ Gold, a flavour-rich and aromatic coffee with you all!
As the world’s leading and preferred coffee brand, NESCAFÉ has been committed to remaining relevant in people’s lives by creating memorable moments through coffee for over 80 years in Malaysia.
Staying true to this, the brand today unveiled its new look and concept for its NESCAFÉ GOLD range, reaffirming its authentic, accessible premium appeal and ensuring the continued relevance of the brand with consumers.

The new and improved NESCAFÉ GOLD range comes in different packaging, such as 2 types of jar sizes, refill pack as well as the instant single-serving sticks.

The launch of the new look is built on the brand’s commitment towards ensuring that its high-quality products are crafted with care.
The new jar features a new "brushed champagne" gold lid and a tall, sleek shape, which gives a more elegant and classic feel to the consumers.

This is one of the new packaging that NESCAFÉ GOLD is going to launch later this year.
That's a very convenient packaging for those who want pour-over quality coffee without dealing with the bulk, weight or cleaning process.
This kind of instant single-serving sticks are also very nice to bring around, especially when traveling abroad. :)

For the new NESCAFÉ GOLD range, NESCAFÉ continues to be crafted with care; from the careful selection of mountain grown Arabica beans, to the perfect roasting process which unlocks the best coffee aroma and flavour.
They put care and attention into each step of the process; so that customers can put their cares and attention into those moments that matter.
The result is a blend that delivers the signature Golden aroma and taste that Malaysian consumers love.

Chief Executive Officer, Nestlé (Malaysia) Berhad, Mr Juan Aranols: "The innovations we see in the coffee business is beyond what was predicted. The initiatives and trends we see now is where the proposition is beyond the cup; with more focus on a personalized crafted experience for each customer. This is where the NESCAFÉ team has been working hard to better understand the premium coffee trends in Malaysia to come up with a totally renewed proposition."

Business Executive Officer for NESCAFÉ, Mr Othman Chraibi: "The leading premium retail coffee brand in the country, we are proud to introduce this new proposition from NESCAFÉ GOLD. It is expertly crafted through a careful process that preserves the brand’s unique smoothness and finesse. This results in a perfectly balanced cup of coffee. This idea of balance and renewal is also captured by the new NESCAFÉ GOLD range look and expressed through an appealing packaging design. Accompanied by a simplified and striking graphic design of brushed Gold; the new Signature look offers aficionados a unique vision of the NESCAFÉ GOLD coffee experience combining subtlety and sensorial pleasure."

Together with the new range, NESCAFÉ GOLD also set up an experiential container café, allowing consumers to have unique coffee experience while understanding more on NESCAFÉ GOLD’s expertise in coffee craftsmanship.
Consumers also had the chance to participate in interactive activities such as ‘Barista of the Day’ with the NESCAFÉ GOLD Barista Machine which was also showcased, providing a super convenient way of making and enjoying café-style coffee at home in a very simple way.

The NESCAFÉ GOLD experiential container café will be located at MyTOWN, Cheras, from 19th April 2019 till 5th May 2019 for visitors to experience, whereby you can become your own baristas for a day and create your unique cup of NESCAFÉ GOLD.
There will be many other locations in the weeks to come, so do stay tuned on their official FB page at https://www.facebook.com/Nescafe.MY/ for more updates.

One cup of NESCAFÉ GOLD, please! :p

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