Gumbatte Towards 1 Million Gum Health Checks Campaign 2019 @ Systema

We all think that we take care of our teeth and gums everyday.
We brush our teeth morning and night, and also go for annual check-ups at the dentist.
Some of us even floss.
But, do you really know how healthy your mouths are?
Over 94% Malaysian adults suffer from gum disease, one of the major causes of tooth loss.
Yet, oral health is often perceived as being less important than general health but this neglect must stop due to the seriousness of the issue because poor oral health is often associated with other health problems.
So,  Let's do some gum self check today!
Gums look red? Bleeding gums when brushing? Gums bleed on its own? Swollen gums? Pus between gums and teeth? Persistent bad breath? Teeth look elongated? Gaps between gums and teeth? Loose teeth? Teeth moving from its original position? Pain when bite?
If you experience one of the above symptoms, you should seek advises from your dentist right now!

SYSTEMA, a core brand of Lion Corporation in Japan, which has an oral care heritage of over 120 years gleaned from working with dental professionals, health policy makers, scientists and researches is introducing a 1 Million Gum Health Checks Campaign 2019 to help everyone of us to achieve healthy gum and teeth of life.
The ambitious Gumbatte campaign plays on the Japanese motivational cry of "Ganbatte" that means "you can do it" as a rallying call to get Malaysians to take charge of their gum health and reach the 1 million gum health checks figure.
It aims to help Malaysians achieve better oral health outcomes with the ultimate goal of motivating more people to retain 20 of their natural teeth when they are 60 years and above so that they can enjoy better health expectancy, in line with the Ministry of Health's goals.

Dr Norliza: "Research studies show correlations between gum disease and heart disease, diabetes, and most recently Alzheimer's disease. These are life-threatening diseases and if early detection and treatment of gum disease can lower these correlations we should explore it. The Systema's Gumbatte Towards 1 Million Gum Health Checks campaign can help the Ministry of Health Oral Care Division educate more people on the critical need for better gum care and oral health quickly, and with immediate results."

Southern Lion Sdn Bhd, Senior General Manager, Ms Carmen Foo: "Malaysians get much of their information from social media. This is why we are working with entertainment and social media power couple Wawa Zainal and Aerial Zafrel to viralise the campaign. We believe that through this strategy, the importance of having gum health checks can reach more people and inspire them to take action for better oral health.

Malaysian Dental Association, President Elect, Dr Leong Kei Joe: "There is a serious lack of awareness of gum diseases. Too many of us accept the signs of gum disease such as bleeding when brushing as normal. Malaysians need to recognize the signs and symptoms of gum disease so that they know when something is wrong and can seek help.

Actor, Aeril Zafrel: "Being in the entertainment industry or any customer facing industry, having good personal hygiene including oral hygiene is a must. I hadn't realized the extent of the gum disease problem among us. I feel compelled to share this information because it can make a difference especially given the link between gum disease and heart disease, diabetes and Alzheimer's disease."

Actor and entrepreneur, Wawa Zainal: "Gum disease is a health issue of national importance. If we can get more people to take better care of their gums by using an anti-plaque toothpaste and toothbrush system that can help to improve quality of life it is a move in the right direction for our nation."

To check if you have gum disease, you can head over to for a free online assessment that can help you achieve healthy gum and teeth for life.
The free gum health check website is a collaboration with the Malaysian Dental Association. and also a part of Systema's Gumbatte Towards 1 Million Gum Health Checks awareness and education campaign 2019.
10,000 trial tubes of Systema Advance Anti-Plaque Toothpaste and 10,000 Systema 0.02mm tapered bristles toothbrushes will be given away to support the nationwide outreach program.

In addition, the Systema Anti-Plaque System also combines the Systema Advance Anti-Plaque toothpaste to break down plaque and kill harmful bacteria even within gum pockets, and the Systema 0.02mm tapered bristles toothbrushes to aid in the physical removal of plaque even from hard-to-reach places between teeth, along the gum line and inside gum pockets.

Systema products are available nationwide via leading hypermarkets, supermarkets and pharmacies.
The Systema Advance Anti-Plaque Toothpaste is retailing @ RM12.55, while the Systema 0.02mm Tapered Bristles Toothbrushes is ranging from RM7.80 to RM12.55.
Lastly, don't forget to be among the first 1 million to asses your gum health check online at for healthy teeth and gums for life!

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