A.S. Watson and L’Oréal’s ModiFace @ Launch of Virtual Makeup Try-On Service #ColourMe

Sometimes, makeup can be quite difficult to do it in the right manner.
The reasons could be difficult to analyze the right products, the right colours or shades or the right amount of makeup that could suit your skin tone the best.
Yet, you really want to apply your makeup like a pro, so here I've got a solution for you!
You can now become your own makeup artist with the help of your smartphone.
L’Oréal’s AI and AR company ModiFace and A.S. Watson Group (“ASW”) announce the launch of the
virtual makeup try-on #ColourMe, making ModiFace’s industry-leading AR technology available to
consumers across Asia on mobile.
This is a beauty app that allows the users to try several cosmetic hues and colours in matter of few seconds!
Sounds amusing, right?!

#ColourMe is a virtual try-on service which will be available on Watsons mobile apps providing
shoppers with the opportunity to virtually try on 300 makeup products including lipsticks, mascara,
eyeshadow, brow colouring, and foundation.
Users will also be able to try on recommended trend looks, create and save their own look creations, as well as capture photos and videos of their makeup.
Products associated with each look can be delivered to the shopper’s home or collected from a local
Watsons store in as quickly as four hours.

It's cool, isn't?! You are able to test all these makeup products using your smart phone without stepping out from your house!

That's basically how the beauty apps work.
There are variety of colours to choose from, such as lipsticks, eyeshadow, eyeliner, mascara, foundation, brushes etc.
It's really so fun to test and play around.
I know there are many other beauty apps are available in the market; yet for me, I think the best part about #ColourMe is it shows you the brands and colour codes on the screen, which allows you to purchase the exact same products from Watson accordingly.

President of L’Oréal’s Consumer Products Division, Alexis Perakis-Valat: "Digital technologies are about to revolutionize retail, making shopping more entertaining, easy and personalized. We want to be a driving force of this transformation and so does A.S. Watson who is a long-standing and trusted retail partner for us. This is why we are thrilled to launch the virtual makeup try-on #ColourMe powered by our own beauty AR and AI company Modiface. This technology offers consumers a unique way to discover and enjoy makeup and will allow us to further reinvent the beauty experience in the future."

A.S. Watson Group Chief Operating Officer, Malina Ngai: "Customers are at the heart of all our
innovations. We strive to create bespoke online and offline experiences that add value for their lifestyle. We have a shared vision with L’Oréal in driving digital leadership in beauty, and we discussed about creating the exclusive experience since the second half of last year utilizing ModiFace’s technology. Together we will transform the way beauty lovers discover and experience makeup and a one-stop shopping experience on our mobile app."

Managing Director of Watsons Malaysia, Caryn Loh: "The customer buying and decision-making has changed over the years where customers are more tech-savvy. Hence, at Watsons we would like to understand our shoppers better, constantly engage with them and innovate ourselves to cater to their needs. Digitalisation in the customer journey experience with our partnership with L’Oréal’s #ColourMe, is a perfect example of how we let our customers feel better connected with the L’Oréal brand that empower them to make better purchasing decisions."

In Malaysia, Watsons and L’Oreal Malaysia joined forces to launch #ColourMe x Modiface on 30th
May 2019.
To all the beauty junkies out there, you can download the Watsons app, either from iOS or Andriod to experience Digital Beauty with #ColourMe now.

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