Elevate Your 2022 with JACK ‘N JILL CALBEE’s Bowls of Joy

Spring is here, I smell Chinese New Year festival.
It's blessed that we can have CNY celebration with our families and friends this year where the past 2 years were affected by the pandemic badly.
Let me wish everyone a Happy Chinese New Year and hope you all will have a lovely warm celebration with your loved ones, but do keep all celebrations and gatherings safe and take care. 
Looking back, can't believe that we've been living under the pandemic for 2 years...and these 2 years have taught us to appreciate the little things in life, do not take things for granted and everyone can help in their own little way. :)
I believe these 2 years are definitely not easy, especially to the underprivileged Malaysian, who have been struggling before the pandemic, and the past 2 years must have made things even more difficult for them. 
With the challenging for many Malaysians and in the spirit of  #KitaJagaKita, JACK 'n JILL Calbee wants to herald the New Year of 2022 with its Bowls of Joy campaign built upon the true spirit of togetherness and festivity.
This unique initiative will see the popular snack brand making rice donations to those in need on behalf of their consumers with the purchase of just RM12 worth of JACK 'n JILL Calbee products. 
It's meaningful, right! :)

The goal of the Bowls of Joy campaign is to donate a total of 4,000kg of rice to Food Aid Foundation Malaysia, an NGO committed to reduce food wastage and help alleviate hunger and malnourishment in Malaysia, especially among the B40 community.
URC Snack Foods, the producer and distributor of  JACK 'n JILL Calbee in Malaysia, will kick off the campaign with a donation of 1,000kg of rice while the remainder of targeted to be collected via consumers' purchases throughout the campaign. 

In order to take part in the donation campaign, help to ease the burden of the underprivileged, all you need to do is just spend RM12 on JACK 'n JILL Calbee products. and at the same time you can also redeem a limited-edition Joy Bowl to enjoy your favourite  JACK 'n JILL Calbee snack.

Step 1: Make a purchase of RM12 worth of  JACK 'n JILL Calbee's products
Step 2: Redeem a limited-edition Joy Bowl that contains a QR code by scanning the code to register your details and a rice donation will be made on your behalf by JACK 'n JILL Calbee.
The Bowls of Joy campaign will run from 1 January 2022 to 15 February 2022

There are 3 Joy Bowl designs to choose from, each one presenting the idea of a rice bowl that refers to always having plenty in your life.

What makes the Joy Bowl so unique is they are inspired by the Japanese Kokeshi Doll, a symbol of good luck for Japanese farmers who believe that playing with these cute dolls will bring them a bountiful harvesting season. 
What's more?! They are also the limited-edition specially made for this Spring campaign. :)

Oh ya! Not to forget that JACK 'n JILL Calbee is currently have three flavoursome variants, include Classic Salted, Smokey BBQ, and Falmin' Chilli, each flavour is so satisfying, where you can to taste the big crunch on your every bite. 
My favourite is the Classic Salted, what's yours? :)

For more information on how to participate in the Bowls of Joy Campaign, check out JACK 'n JILL Calbee website at https://www.urc.com.my/ or follow them on their social media platforms for the latest updates: FB: https://www.facebook.com/JacknJillCalbee.MY 
IG: @jacknjillcalbeemy.
See you soon on my next post! Bye!

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