The Launch of Vera™ @ A Malaysian Feminine Care Brand Made by Women For Women, Period

As women, we juggle so many roles and responsibilities every single day. 
Between work, family, social commitments and making time for ourselves, there's always something that needs our attention. 
And let's be honest, dealing with our period is already enough to manage, so the last thing we need is for it to become another thing to worry about. 
Having the right feminine care products that keep us feeling comfortable, fresh and confident throughout our cycle can really make a difference.
After all, our monthly cycle shouldn't stop us from going about our daily routines, enjoying the things we love or making the most of each day. 
It's about feeling comfortable in our own skin and being able to live life without unnecessary worries.
With this in mind, Vinda Malaysia recently introduced Vera™, a new feminine care brand created by Malaysian women, for Malaysian women. 
Understanding the everyday needs and experiences of local women, Vera™ aims to offer feminine care solutions that support women throughout their cycle, giving them more comfort and confidence to focus on what truly matters and live life on their own terms.





What makes Vera™ different is that its products are thoughtfully designed with women's comfort and everyday needs in mind. 
Each product comes with two unique features: the V-FIT™ hourglass design, which follows the body's natural curves for a comfortable fit, and V-FLOW™ unique flow-guiding channels, designed to distribute menstrual flow evenly for faster absorption and better leakage protection. 
Together, these features help women feel more comfortable and confident, even while going about their busy daily routines.



Behind Vera™ is also the experience and expertise of Vinda Malaysia, a trusted name in everyday hygiene care. 
With a wide range of products covering consumer tissues, feminine care, baby care and incontinence care, its brand portfolio includes familiar names such as Vinda, Tempo, Libresse, Drypers, Dr P and TENA. 
This experience further supports Vera™'s commitment to providing women with quality feminine care products they can feel confident using.



Vera™ offers a variety of feminine care products, including sanitary pads, pantyliners and period panties, with different sizes and fits to suit the needs of different women.
Among the highlights is its newly introduced Daun Sirih Period Panties, which are designed to provide extra care and comfort during menstruation.
Infused with Daun Sirih (betel leaf) and Cica leaf extracts, the period panties feature natural antibacterial properties that help inhibit the growth of harmful bacteria while soothing and nourishing the skin.
They are also designed to keep the intimate area feeling fresh and odour-free.
For added protection, Vera™ period panties feature V-360°™ coverage, combining a high-waist design with side guards for better coverage and peace of mind.
On top of that, they come with a cottony-soft feel for added comfort and a convenient disposal tape that makes removal and disposal easier after use.


“Vera™ is built on a simple belief: women understand women best,” said Yapp Pau Ling, Country Head of Vinda Malaysia. 
“Our ‘By women, for women, period’ promise goes beyond what is inside the pack. 
It is about building a sisterhood where women feel seen, supported and confident enough to talk about periods without embarrassment or apology. From everyday care to the one-million-menstrual-product giveaway and our Malaysia’s first all-women concert, we want Vera™ to show up wherever women are, supporting them through every role, every routine and every period.”


Beyond introducing its products, Vera™ is also making an effort to reach out to women across Malaysia through its nationwide one-million-menstrual-product giveaway.
As part of this initiative, one million Vera™ menstrual products have been distributed through various launch activities and outreach programmes at schools, colleges, universities and workplaces nationwide. The initiative also extends to underprivileged students in schools across the Klang Valley, Perak and Negeri Sembilan, giving more young girls the opportunity to experience the products.
Besides product distribution, Vera™ is also placing importance on menstrual hygiene education. Through educational programmes conducted in schools, the brand hopes to empower young girls with a better understanding of their bodies and the importance of taking care of their menstrual health.
It's certainly a meaningful way for Vera™ to introduce itself to Malaysian women, allowing more of them to experience the V-FIT™ and V-FLOW™ features firsthand and discover how the products can support their everyday comfort and confidence.


Adding to the excitement of Vera™'s official launch is the introduction of its two brand ambassadors, Ernie Zakri and Priscilla Abby, two talented Malaysian singers who have made their mark in the local music industry.


Couldn't miss the chance to snap a quick selfie with the lovely Priscilla Abby!
So nice to meet her in person at the event


Both singers represent the spirit of Vera™'s philosophy, "By Women, For Women, Period".
Through their talent, confidence and individuality, they embody the message that women should feel comfortable being themselves, embrace their strengths and never let their monthly cycle hold them back from pursuing what they love.
Their involvement also brings a meaningful touch to the brand's message of supporting and empowering women.
Beyond feminine care, Vera™ hopes to encourage women to celebrate one another, feel confident in their own skin and live life on their own terms.


Taking its women-first message beyond everyday feminine care, Vera™ celebrated its official launch with the introduction of its brand ambassadors, Ernie Zakri and Priscilla Abby, alongside Malaysia's first all-women concert at Surf Beach, Sunway Lagoon.
The event brought together an exciting lineup of female talents, including Ernie Zakri, Priscilla Abby, Vanessa Reynauld, Layla Sania, XONE, DJ Bambi and DJ Charisma. 
It was an evening filled with music, energy and celebration, highlighting women's talent, confidence and the power of coming together.


Making the occasion even more special, Vera™ also achieved two Malaysia Book of Records titles,  The Largest Distribution of Menstrual Products, with one million sanitary packs distributed, and First All-Women Concert.
These achievements marked an important milestone for the brand, bringing its "By Women, For Women, Period" philosophy to life in a meaningful way.


A big thank you to Vera™ for having me as part of this meaningful launch celebration and for the opportunity to witness such a special occasion.
It was lovely to be part of an event that celebrates women, empowerment and confidence.


For those interested in trying Vera™, the products are now available at major supermarkets, neighbourhood stores and pharmacies nationwide.
You can also conveniently purchase them online through the Vera™ official store on Shopee, Lazada (LazMall), TikTok Shop and Vindamall.
To celebrate its launch, Vera™ is also having a "Buy & Win" contest, giving consumers a chance to walk away with exciting prizes worth up to RM1 million.
The prizes include a brand-new car, luxury handbags, gold bars and many more.
For more details about Vera™'s product range, latest promotions and updates, visit www.veramalaysia.com.


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