Haruharu @ Breakthrough Fermentation Technology Korean Skincare Series in Malaysia

Before the invention of refrigerators, Korea developed and adapted fermentation techniques that enable food to be kept over a long period of time.
Same goes to the medicines and cosmetics that used by women at the royal chambers, they also adopted the same fermentation method in the past to enable things to be stored safely for long periods.
The unique fermentation technique has established reputation of safe, non-invasive and harmless for the skincare products, that's why the same technique has been highly applicable and attractive to the Korean beauty trend.
Just like the Haruharu, developed by Korea's top notch natural fermentation experts of OK Bio Lab that debuts the Wonder Skincare series and Prologue Mask series in Malaysia to suit the lifestyle of users.
Both series feature a wide range of products that basically involve fermentation of natural plants, such as ginseng, tea, flowers and herbs to address the common signs of dull tone, aging, dry skin problems that most women have.


Haruharu is not only a new brand in Malaysia, but also pretty new for the Korean.
The brand is created to focus on the basic skincare routine and bring the motif of "Daily life" to coincide with the user's lifestyle.
It is more like a daily solution because the skincare products are formulated with at least 95% natural ingredients that can be used everyday and suitable for everyone. 



With so many brands on the market and so many promises, why Haruharu?
#1 Fermentation technology: an unique fermentation formula that helps to lessen surface tension, breaks down the molecular structure of ingredients which makes the nutrients more concentrated to allowing better in-depth and rapid absorption into cells. Besides, this method also produces excellent moisture absorption from natural emulsifying agent that helps retain moisture and smooth texture of the products.
#2 Carefully selected ingredients: experience antioxidant benefits (youth retention) from fermented natural ingredients, such as the king of super Marqui berry from Chilean Alpine, world's top 5 super food that listed by The Telegraph UK in year 2017, and also together with fermented honey and green tea extracts that are benefit for skin.
#3 Patented natural liposome technology: natural liposome is a patented biotechnological delivery system that transfer active ingredients that allows in-depth penetration into cells for better absorption
#4 Unique and distinctive packaging: the Wonder series is packed in an inspired take-away coffee cup, mobile tube, and also face sheet masks that keeps your day going daily.





The Haruharu Wonder products comes in 3 different inspired packaging ideas, including take-away coffee cup design, mobile tubes, and also face sheet masks.
The packaging designs objective is to allow users to bring the products everywhere and use the products wherever if possible.
All 3 different products are catered to the mid 20-30's age group individuals to target and help improve your specific area of skin concerns.



#1 Wonder Honey Green Aqua Bomb Cream and Mask (green): environmental friendly product containing Moso Bamboo Charcoal powder in the mask sheet for intense moisturizing and skin revitalizing.
The texture of the green aqua bomb cream is like a gel moisturizer texture, which is in lightweight consistency and very refreshing feel on skin.



#2 Wonder Maqui Berry Anti-Oxidant Cream and Mask (purple): infused with extract of fermented Maqui Berry for anti-aging and skin regeneration.
The texture is slightly thicker and firmer than the green aqua bomb cream, with a smooth and creamy pudding-like texture to keeps skin soft and silky.



#3 Wonder Honey Green Repairative Cream and Mask (red): contains extract of fermented Green tea with honey, Schizandra Chinensis Fruits Extract that functions as anti-inflammatory, anti-aging and skin regeneration and hydration agents.
The texture of the honey green repairative is similar to the Maqui Berry Anti-Oxidant, whereby it delivers hydration without heaviness.



#4 Wonder Honey Green Brilliant Cream and Mask (white): brilliant as its name suggest, the Brilliant series is another environmental friendly product with charcoal powder in the mask sheet, green tea and honey extracts for skin brightening, minimize wrinkles and hydration.
The texture of the honey green brilliant cream is the thickest among the others yet it delivers deep hydration without sitting heavy on the skin.



For these Wonder cream series, you can actually use two different creams at one same time as the products will not fight with each others.
You just need to wait till one layer to be fully absorbed into your skin before apply the second layer.
If you are at age 20's, you can use the Honey Green Brilliant (white) for skin brightening, and also Honey Green Aqua Bomb (green) for intense moisturizing.
For age 30's, you probably started to worry about your fine lines and wrinkles, Honey Green Repairative (red) and also Maqui Berry Anti-Oxidant (purple) are good for for anti-regeneration and also anti-aging.
And as for age 40's, your skin likely to crack and become dry, but at the same time you also need to take care of your anti-aging skin, so Honey Green Aqua Bomb (green) and Honey Green Repairative (red) could be your favourite choices.





Since face sheet masks rose to popularity, Haruharu also presented their products in a wide selection of face sheet masks.
The face masks come with 2 types of packaging, either a 4-in-1 starter kit that consist or an individual packaging that
The Wonder Honey Green Aqua Bomb and Wonder Honey Green Brilliant are made with charcoal, a powerhouse ingredient that well known to remove dirt, and impurities which will leave you a glowing skin ever after.
As for the Wonder Maqui Berry Anti-Oxidant and Wonder Honey Green Repairative, both of them share the same 100% non-bleaching cotton, which is soft and thin that allow every ingredient is actually going deep into the skin.





In addition, Haruharu also carries the Prologue Mask series that acts as the skin superhero to fight and fix various skin problems.
The whole series targets the young, fun, and vibrant individuals and has got you covered whatever your skin type:
#1 Haruharu Prologue Maqui Berry Lifting Mask: contains fermented Maqui Berry with antioxidants, reducing winkles and firming functions.
#2 Haruharu Prologue Maqui Berry Brightening Mask: reduces wrinkles and fine lines, brightening skin and uneven skin colour for makeups.
#3 Haruharu Prologue Maqui Berry Soothing Mask: infused with fermented Marqui Berry for sensitive skin and wrinkles.
#4 Haruharu Prologue Maqui Berry Moisture Mask: best for dry, flaky, wrinkled, dull skin and revitalizes skin for a younger and fresher look.



All the face sheet masks contain tons of essence in the package, which enough to dab extra on your elbows/knees, or any other dry patches on your face and body.



Wonder Series Cream in coffee cup packaging @ RM139 (90g)
Wonder Series Cream in tube packaging @ RM59 (38g)
Wonder Series 4-in-1 Starter Kit @ RM40 (4 pieces)
Wonder Series Mask @ RM10.90 (1 piece)
Wonder Series Individual Mask Pack @ RM49 (5 pieces)
Prologue Mask Series 4-in-1 @ RM45.90 (4 pieces)
Prologue Mask Series @ RM12.90 (1 piece)
Prologue Mask Series Individual Mask Pack @ RM36.75 (3 pieces)
The Haruharu skincare product series are now available for sale at various SENHENG Outlets; such as Pandan Jaya, SS2, USJ Taipan, Kepong, Bukit Tinggi and Setia Alam.
It will also be available soon at selected Watsons store nationwide in the coming 2019.
For more information on Haruharu, do check out https://i-m-pine.com/ or connect with the brand's at their social media channels at https://www.facebook.com/haruharumalaysia/ as well as  https://www.instagram.com/haruharu_malaysia/.




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