The Carlsberg’s Chinese New Year campaign for year 2020 is "Double Cheers. Double Winnings", where Carlsberg believes that good things come in pairs and also want to greet beer lovers double prosperity by offering double rewards to commemorate unique occurrence of year 2020.
I had a great time on that Friday evening; lots of fun meeting old and new friends, enjoyed delightful cuisines with great beers, and also created my first time painting koi fishes featured in Carlsberg’s CNY 2020 masthead.
I'm going to share the fun and laughter in this post, and also feed you the information on how you can win yourself a 3-litre Carlsberg bottle, Carlsberg Smart Mini Bar and also RM800 worth of groceries all paid by Carlsberg!
Excited, right?! #iknow
Did you notice something different with the new Carlsberg's packaging? Yeap! You got it right!
As Carlsberg’s Chinese New Year campaign for year 2020 is "Double Cheers. Double Winnings", the brand creatively illustrated "double" via Chinese red paper cutting art and in celebration of the year 2020 featuring fishes to depict abundance, and lion dance to signify good luck and prosperity on all Carlsberg and Carlsberg Smooth Draught bottles and cans.
Stefano Clini, Managing Director: "In our pursuit of creating better beers and better enjoyment, Carlsberg’s refreshing new look has won over beer lovers with its new look, coupled with practical betterments. To ring in the year 2020, Carlsberg is proud to unveil its CNY promotion “Double Cheers. Double Winnings.” that aims to reward beer lovers nationwide with chances to double-up their winnings abundantly by bringing home a limited-edition gigantic 3-litre Carlsberg CNY bottle!"
Kevin Choo, Marketing Manager: "In the Chinese culture, red paper cutting is a distinctive and long-preserving art often designed in symmetry. Therefore, we have creatively illustrated this crafty art into the year 2020 featuring fishes to depict abundance, and lion dance to signify good luck and prosperity on all Carlsberg and Carlsberg Smooth Draught bottles and cans. To further elevate the element of double, consumers get to double up their winnings with chances to take home a magnificent 3-litre Carlsberg bottle on top of their instant rewards for purchases made across supermarkets, hypermarkets, and enjoyment at pubs, bars or coffee shops and food courts."
Carlsberg beers, anyone? #cheers
Had fun at creating my first time painting koi fishes featured in Carlsberg’s CNY 2020 masthead. :)
What do you all think about my painting?! #hehe
Now, here's how you can be a winner and bring home these limited edition 3-litre Carlsberg bottles to double up your festivities
this CNY!
#1: Head to participating coffee shops or food courts and check underneath the bottle
caps for purchases of Carlsberg (640ml) or Carlsberg Smooth Draught (580ml) big bottles.#2: At participating supermarkets, hypermarkets, instant beer enjoyment at modern pubs, bars and restaurants, or shopping online on participating e-commerce sites such as Potboy, Shopee, Taobao, Sohda, Winetalk, and Boozeat, you too can stand a chance for every promotional purchases of Carlsberg and participating brands
#3: Snap photo of receipt with name and NRIC
#4: Whatsapp to 017-3221213
On the other hand, you can also ease your worries of beer storage areas or keeping beers chilled for that perfect beer enjoyment during family reunions or festive open house sessions as the Carlsberg has launched the Carlsberg Smart Mini Bar, with its sleek and modernistic design at participating convenience stores for this CNY period.
The smart mini bar boasts a modernistic design of a table equipped with a built-in fridge and is fitted with Bluetooth speaker and USB charger functionalities.
The Carlsberg Smart Mini Bar can store up to six beer cartons, equivalent of 144 cans of beers!
Simply purchase RM20 and above of Carlsberg Malaysia products at participating convenience stores to be eligible for the weekly draws with chances to win a Carlsberg Smart Mini Bar or a 1664 Blanc-branded Mini Chiller.
Lastly, ushering the New Year is made better with Carlsberg as you can stand a chance to win up to RM800 worth of groceries all paid for when You Shop, Carlsberg Pays!
The campaign held nationwide, so grab the opportunity and have Probably The Best CNY Shopping Experience for your purchases on Carlsberg Malaysia products.
There were 123 lucky winners walked home with their groceries all paid for by Carlsberg at 20 different locations held last weekend.
Do check out for the next weekend activation near you at www.probablythebest.com.my.
If you stay in the Klang Valley, you are invited to join the official launch at Plaza Arkadia, Desa Park City on 10th January 2020 from 7pm onwards to stand a chance to walk home lucky with the limited-edition 3-litre Carlsberg bottle!
First come first serve, and while stocks last.
For more information on all ongoing CNY promotions or events, you can visit the official website at www.probablythebest.com.my or follow their latest updates on Facebook page at www.facebook.com/CarlsbergMY.
Cheers guys! :)
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