We always present to the world our very best selves, by making sure that we got the perfect hairstyle for our face, that our face look gorgeous all time, that we smell good.
But what about our skin?
Skin is the largest organ on our body, yet we tend to ignore it.
So, today let's get into the game, guys!
Let's take proper care of our skin, which includes using body lotion that use of natural ingredients.
To help women around the world discover a naturally beautiful life, Aveeno® is a brand that offers a complete line of comprehensive skincare solutions featuring the Active Naturals Colloidal Oatmeal.
The brand has unlocked the power of a natural ingredient, "oat" through scientific advances, and discovered ways to nurture and transform the skin to an enhanced state of health and beauty.





Aveeno®’s journey began all the way back in 1945, with the vision to make life beautiful with natural ingredients.
Believing that nature holds the secret to human health, two American brothers, Sidney and Albert Musher, started studying the benefits of oats.
Through their research, the Musher Brothers discovered the powers of finely-milled colloidal oatmeal to help relieve dry, compromised skin.
Their pioneering work was recognized by the dermatologists from the famous Mayo Clinic.
Hence, Aveeno® was born!


Why oat?
Colloidal oat, means ground oatmeal suspended in liquid medium for better application and absorption into the skin, which has been a prized ingredient in skincare since ancient times.
This is supported by over 60 years of clinical evidence indicating that colloidal oat formulas are effective in soothing dry, irritated skin.
And each Aveeno® Active Naturals product is uniquely formulated and scientifically proven to harness the power of the oat to deliver real skincare benefits for strong, visibly healthier skin.





For the past 70 years, Aveeno®’s commitment to harness the power of oat for skin wellness has made it the most trusted brand in the US for its use of natural ingredients.
It has provided skin relief and protection for women and babies around the world.
Aveeno Baby® is also number one among US’ paediatricians’ trusted brands.
And in Malaysia, the brand has clinched multiple awards within the short time they have been here, and these recognition add on to their list of wins in many other countries.



Through scientific research and stringent formulations, Aveeno® continuously discovers more secrets about nature’s ability to relieve, soothe and transform skin.
One of its recent discovery is that the prebiotic properties of oat promote a balanced skin microbiome, which is fundamental for healthy, vibrant skin.
This has resulted in the brand renaming its key ingredient, colloidal oat, as "prebiotic oat" in some of its more recent products.
Skin’s microbiome is a diverse habitat of microorganisms, including beneficial and harmful bacteria, which coexist on the skin’s surface.
A typical square centimeter of skin hosts a community of about a billion bacteria, and an imbalance of these bacteria can impact the skin’s barrier function.





For dry & itchy skin conditions, prebiotic oat is effective in providing relief since oats have four important functions as an ingredient in moisturisers; to lock-in skin moisture, reducing itchiness and redness, on top of improving the skin’s microbial balance.



Aveeno®’s prebiotic colloidal oats are made from food-grade, high protein, non-GMO oat grains harvested from fields of Canada, North America, the United Kingdom and France.
These harvests are then processed without the use of chemical solvents, and finally formulated through a stringent process designed to maintain the integrity and purity of the Aveeno® Oat’s active components.
In addition, Aveeno® products are formulated with a farm-to-bottle commitment, which means its skincare solutions are produced through an artisanal process that preserves the freshness and goodness of carefully selected oats from its origin, the farm, all the way till it reaches women and babies in the bottle.


Ready to give you and your baby’s skin a new life with the power of prebiotic oats?
You can pick up Aveeno®’s range of skincare solutions featuring the Active Naturals Colloidal Oatmeal at selected major pharmacies, such as Watsons, Guardian, Caring, and AEON Wellness. Or, add it to your ‘cart’ in the comfort of your home through Aveeno®’s official store on Lazada at http://bit.ly/AveenoLazadaMY and Shopee at http://bit.ly/AveenoShopee.
Also, don't forget to stay up to date on Aveeno®’s latest offerings or to get more information about the brand by following the Aveeno® Malaysia Facebook at www.facebook.com/myaveeno and Instagram page at www.instagram.com/aveenomy.